The project Croatian Intangible Cultural Heritage, Social Identities and Values addresses intangible cultural heritage (ICH) as a new conceptual framework for the critical rethinking of the tradition and its plurality of identities. The aim is to promote the research, scientific, documentary and advisory competency of young scientists. We will support local communities to make their heritage recognizable and exchangeable and prepare for the new European project which will connect institutions with collected data on heritage. The practical value is in saving insights, documents and studies into specialized heritage data bases, keeping a wide circle of users informed about the possibilities for revitalizing, safeguarding and branding heritage, and its protection from commercialization and possible abuse.
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